It's not Cloudflare's title, the submitted invented it.

The submitter submitted a link to #bot-vs-human , the tile of which is

> Bot vs. Human

The original submitted title (when I commented) was something like "Bots overtake human traffic for the first time".

Ah, I missed that. Then yes, I'm with you. I wish HN showed an edit history on titles:/

Sorry for the confusion, I was pointing out that the submitter submitted something silly and not that CF is boosting its business.