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> companies who want AI to recommend their products need to turn this off before it starts hurting them financially

Content marketing, gamified SEO, and obtrusive ads significantly hurt the quality of Google search. For all its flaws, LLMs don’t feel this gamified yet. It’s disappointing that this is probably where we’re headed. But I hope OpenAI and Anthropic realize that this drop in search result quality might be partly why Google’s losing traffic.



This has already started with people using special tags also people making content just for llms.


There is a standard for making content just for LLMs: https://llmstxt.org


From their example I don’t see any value in this on top of making and actually human friendly site.

> Converting complex HTML pages with navigation, ads, and JavaScript into LLM-friendly plain text is both difficult and imprecise.

None of these conditions should apply for websites with purpose of providing information.


I hope they realize Cloudflare opted them in to blocking LLMs.


I hope you realise that lying is bad.




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