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The obvious solution is to make it illegal to automatically subscribe people to non-transactional emails just by signing up to use a service. 99% of the things I have to unsubscribe to are lists I got signed up for without ever knowing about them, usually just by making an account on a website. The idea that it's my responsibility to unsubscribe to something I never actually subscribed to is the problem.

While they're at it, the FCC needs to much more clearly define the rules around what can be included in a transactional email. I'm getting a lot of supposedly transactional emails that are mostly advertisements. Perhaps they've defined this already, and it's an enforcement issue. Whatever; fix it please.



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